職位描述
Reporting to:EL Product Marketing ManagerYour role and responsibilitiesIn this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business ****ives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.The work model for the role is: onsiteThis role is contributing to the **** product group/business area/division/function in Xiamen, China. Main stakeholders are ELDS.You will be mainly accountable for:Market Intelligence & Analysis ● Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation. ● Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-timeMarket Strategy & Go-to-Market Execution ● Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing ****works, promotion and channel strategies ● Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablementDrive portfolio optimization ● Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities. ● Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.Cross-functional Leadership ● Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making ● Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization ● Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstrationOur team dynamics You will join a dynamic, talented, high performing team, where you will be able to thrive.Qualifications for the role ● Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields● Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, >5 year experience is prefered ● Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution● Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions● Knowledge of smart grid technologies, digital substations ● Excellent interpersonal skills to work with multiple internal and external stakeholders● Collaborative, solution-focused approach● Customer-focused mindset with demonstrated ability to take ownership of customer issues● Ability to work effectively in cross-functional teams and matrix organizations● Fluent in English written and verbalMore about usABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.
企業(yè)介紹
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.comABB是電氣與自動化領(lǐng)域的全球技術(shù)領(lǐng)導(dǎo)企業(yè),致力于賦能更可持續(xù)與高效發(fā)展的未來。通過融合工程經(jīng)驗(yàn)與數(shù)字化技術(shù),ABB幫助各行業(yè)高效運(yùn)營,提升能源效率與生產(chǎn)效率,促進(jìn)可持續(xù)發(fā)展,成就卓越,工誠臻遠(yuǎn)。ABB擁有140余年歷史,全球員工約11萬名。ABB在瑞士證券交易所(SIX Swiss Exchange: ABBN)和納斯達(dá)克斯德哥爾摩證券交易所(Nasdaq Stockholm: ABB)上市。www.abb.com